ERIC Number: ED251698
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Agricultural Marketing Principles: A Training Manual. Training for Development. Manual No. T-31.
Peace Corps, Washington, DC. Information Collection and Exchange Div.
This module contains basic material to enable the workshop facilitator to teach concepts in agricultural marketing to Peace Corps volunteers. Introductory materials include general suggestions for the facilitator, a checklist, and a suggested timetable for a two-week workshop. The course is organized by 11 concepts: needs assessment, market familiarization, basic terms and concepts, marketing in action, the production-marketing-consumption system approach to agricultural commodities, characteristics of commodity systems, behavior of market participants, simulating a marketing system, identification of alternatives in previously identified marketing situations, role of Peace Corps volunteers in agricultural marketing, and sharing resources and plans for action. To teach each concept, objectives, teaching techniques, materials needed, suggestions to the facilitator, handouts, worksheets, and visual aids are provided. Lectures are minimal; content is presented primarily through learning experiences. An appendix contains additional visual aids, a bibliography, and supporting material. (YLB)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Peace Corps, Washington, DC. Information Collection and Exchange Div.
Identifiers: Agricultural Marketing
Note: Developed by Soil and Land Use Technology, Inc.