ERIC Number: ED250700
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Psychology Students' Use of Media Coverage of Behavioral Science.
Hinkle, Steve; And Others
To determine college students' use of the mass media and the degree to which they encounter information about psychology in them, a questionnaire was developed and administered to a sample of 469 students enrolled in college psychology courses. The questionnaire broke the mass media down into 12 categories, such as local newspapers, general audience science magazines, radio newscasts, and educational television. For each category, the student was asked to think back over the preceding 30-day period and estimate the number of times that she or he had encountered information about behavioral science. The student was also asked to list up to three examples, giving both the specific media source and the behavioral science topic in each category. The questionnaire also requested estimates of the student's general use of each medium during the same period of time as well as basic demographic information. Responses revealed that roughly only 1 student in 10 reported hearing anything pertaining to psychology on National Public Radio, that slightly less than 1 in 2 had read anything about psychology in magazines, and that the typical student saw only slightly more than one television news report related to behavioral science. On the other hand, across all 12 media categories, the typical student encountered between eight and nine items about psychology during the 30-day period, suggesting that the students encountered information about psychology in the media on a fairly regular basis. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Use
Note: Paper presented at the Annual Meeting of the American Psychological Association (92nd, Toronto, Canada, August 24-28, 1984).