ERIC Number: ED250680
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Photographic Content of Selected Employee Publications.
A content analysis of the photographs included in four employee magazines was conducted for the period of 1978 to 1983 to investigate the manner in which the publications used photographs to carry messages about people, their relationship to the organization, and the work environment. The publications selected for analysis were all employee magazines of reasonable tenure running a comparable number of pages per year. Publications representing a range of industries were selected to eliminate an industry bias. The magazines analyzed contained 588 photographs of 1,215 individuals (after factoring out the back-of-book portraits). The analysis revealed that, except in the case of cover photographs, the publications favored the photograph featuring people over the photograph containing no people or people presented merely as a natural part of the setting. Forty-eight percent of the coded photographs depicted the employee at work, while 34% of the photographs showed employees away from the direct work environment. Most of the photographs that showed employees off the job accompanied feature stories about unusual hobbies or how the employee's off-the-job time was used. The findings also indicated that the publication editors had a distinct preference for depicting white and blue collar workers rather than clerical or sales employees. Further, editors displayed a distinct preference for cover photographs featuring blue collar workers wearing hard hats at work. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Employee Publications
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).