ERIC Number: ED249636
Record Type: RIE
Publication Date: 1982-Nov
Reference Count: 0
Communication: A Tool for School Improvement.
Southwest Educational Development Lab., Austin, TX.
Participants representing public relations offices in state education agencies and school districts in Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, and Texas attended a conference held to explore positive approaches to school public relations. There were three objectives set to meet this general purpose: (1) to increase awareness of the School Climate program as one means of accentuating the positive; (2) to provide various approaches and information to enhance external communication for school improvement; and (3) to provide information and strategies to facilitate internal lines of communication for total school improvement. These conference proceedings synthesize the content of the following presentations: "School Climate" (Barbara Case); "Getting Your Message to the Public" and "Surveying Your Community" (Larry Ascough); "Working with the Media" (Rodney Davis); "Involving Total Staff for Good P.R." (Bonnie Ellison); "I Have Met the Enemy and They Is Us" (Barbara Dudlacek); and "Internal Communications" (Mary O'Neill). Copies of handouts distributed by the speakers, the conference agenda, and an evaluation are also included. (MLF)
Publication Type: Collected Works - Proceedings; Guides - Non-Classroom
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: Southwest Educational Development Lab., Austin, TX.
Identifiers: Research and Development Exchange
Note: Developed from papers offered at a conference of the same name (Austin, Texas, June 22-24, 1982). Portions of document may not reproduce clearly due to small print.