ERIC Number: ED249564
Record Type: RIE
Publication Date: 1984-Nov
Reference Count: 0
Parental Discretion Advised: Televised Warning Statements and Parental Attitudes.
Slater, Dan; Thompson, Teresa L.
A study was conducted to determine the influence on parents of televised warnings about content unsuitable for children and to determine parents' attitudes toward such warnings. Researchers conducted interviews in 422 homes and distributed questionnaires with Likert-type and frequency scale items. While parents recognized and observed the warnings, the multiple regression analyses revealed that the parents who were influenced by the warnings were those who came to the viewing situation already active in regulating and monitoring their children's television viewing. The results suggest that television networks should supplement the warning statement system with efforts to increase the involvement of parents in overseeing their children's television viewing. The warnings would then influence greater numbers of active parents and increase the effect of the warnings on the audience for which they are intended. (Author/HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Responsibility
Note: Paper presented at the Annual Meeting of the Speech Communication Association (70th, Chicago, IL, November 1-4, 1984).