ERIC Number: ED249553
Record Type: RIE
Publication Date: 1984-Apr
Reference Count: 0
Television and Its News: A Discrepancy Examination.
Melton, Gary Warren
This exploratory endeavor utilized a functional discrepancy model of mass communication research to examine the audience experience with television generally and its news in particular. Specifically, gratifications sought from television in general and gratifications perceived as being obtained from television news are analyzed for a random sample of respondents. Canonical correlation and multiple regression techniques provided additional analysis capability for the survey data. Results indicated that discrepancy and gratification measures were found to have low prediction power of television news consumption. (Author)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; Media Use
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, NV, April 27-30, 1984).