ERIC Number: ED249543
Record Type: RIE
Publication Date: 1984-Apr
Reference Count: 0
An Empirical Investigation of Media Program Preferences and Tastes.
Schneider, Michael J.; And Others
Approximately 600 telephone interviews were conducted in a study that investigated attitudes toward television and radio programs and program preferences of different audience groups. Findings indicated that younger subjects tended to like rock music and were more concerned with international news than were older subjects. Little difference was found between males and females in general news consumption, but males reported listening to business or agriculture news more than females. Females rated soap operas more highly than did males, with 40% of the males giving such shows the lowest possible rating. Females also were more negative in their general assessment of television programing than were males. Less educated subjects reported watching more television and had more positive attitudes toward game shows and action/adventure shows than did more educated subjects. They also reported less liking for folk music, classical music, and international news, and more liking for country music than other groups. College graduates tended to like folk music more than did other groups, while the effect for classical music seemed to be due largely to very positive attitudes of postgraduate students. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Use
Note: Paper presented at the Annual Meeting of the Broadcast Education Association (Las Vegas, NV, April 27-30, 1984).