ERIC Number: ED249485
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
Without Bias? How Selected Employee Publications Depict the Roles of Women and Men within the Corporate Structure.
A study examined how presentation of men and women by selected internal business publications changed from 1978 to 1982. A visual content analysis of three major industry publications was conducted. The total number of individuals shown in the 22 magazines studied was 1,551. Of these individuals, 83% were male and 17% were female. After eliminating formal "back of the book" retirement portraits, 73% of the remaining figures were male and 26% were female. Across time, the number of women pictured declined significantly after 1979. Males and females tended to be pictured either alone or with members of the same sex. Men tended to be shown with men both in and out of the workplace, while women tended to be shown with men outside the workplace. While almost three out of every four men pictured were direct company employees, only one out of every two women pictured was an employee. The findings indicated that differences did occur between the ways men and women were presented and some of those became more exaggerated across the years studied, with the most striking being the significant decline in the number of women shown, in spite of an increase in the number of women joining the work force. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Employee Publications
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).