ERIC Number: ED248538
Record Type: RIE
Publication Date: 1984-Apr-6
Reference Count: 0
Broadcast Copywriting and Computer Assisted Instruction.
Hagerman, William L.
The teaching of broadcast copywriting can be enhanced by computer assisted instruction, especially in screening students' writing for adherence to classic "formulas" or "rules" for broadcast writing. Such rules might include avoiding cliches or not beginning a sentence with a subordinate clause. Other rules the computer can detect are the number of times a brand name is used, use of first person pronouns, the use of the future tense and some forms of the past tense, the use of negatives, the use of nonbroadcast punctuation, and the writing and spelling out of numbers. Such a program was designed for use on a main frame Honeywell Multics 68/80 at the University of Southwestern Louisiana. Through a series of questions and prompts the computer guides the student through the writing and rewriting of broadcast copy. Other queries the computer makes of the student concern the intended audience, the users, and the objectives of broadcast writing. Students who have used this program have said that the computer exercises are a good learning experience and that they learned more for immediate application than from conventional instruction. (HOD)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Identifiers: Copywriting (Broadcast)
Note: Paper presented at the Annual Meeting of the Southern Speech Communication Association (Baton Rouge, LA, April 5-7, 1984).