Women's increased labor force participation and continued responsibility for most household work and child care have resulted in "time crunch." This strain results from assuming multiple roles within a fixed time period. The existence of an egalitarian family has been assumed by family researchers and writers but has never been verified. Time management studies have consistently shown that American families spend close to 50 hours per week in unpaid household work. The nonemployed wife performs most of these services; employed homemakers have dealt with their "time crunch" problems by reducing time spent in household work and leisure. Virtually no shift has occurred in household work assumption by the male. One researcher has suggested that shifting household work to the husband, who is viewed as the primary income provider, may not be the answer. Two persons in the family would then be under increased stress. The family can either change to address the problem, or women can use time management techniques. Time management involves assessing what one wants to achieve, sequencing activities, and completing tasks. Work simplification strategies should be used to enhance family members in terms of task accomplishment. (Three tables are appended.) (YLB)