ERIC Number: ED247986
Record Type: RIE
Publication Date: 1984-Oct
Reference Count: 0
A Review of the Influential Factors and Sources of Information Affecting the Enrollment Decisions of Students Accepted to Northern Essex Community College.
Pastor, Richard L.
A study was conducted to examine the factors affecting the enrollment decisions of students accepted at Northern Essex Community College (NECC) for the fall 1983 semester. The study investigated the influence of eight categories of college- or student-related factors (i.e., general college atmosphere, physical characteristics of NECC, personalized attention, financial accessibility, academic major related factors, course accessibility, perceived quality, and transfer-oriented factors); and eight sources of information clusters (i.e., official informational sources, financial aid office, high school sources, NECC recruiting publications, friends, on-campus recruiting sources, general knowledge, and print media). Multivariate analyses of variance were conducted on data supplied by 617 respondents (66.1% of the total sample) and on data supplied by 65% of the respondents, consisting only of first-time students (N=401). The total group of students and the sub-group of first-time students were further divided by two variables: enrolled and traditional versus non-traditional. Study findings included the following: (1) there were no differences between enrolled versus not-enrolled and not-enrolled students regarding the eight factor categories; (2) enrolled students were more favorably influenced by financial aid office contact, high school sources of information, and on-campus recruitment sources than not-enrolled students; (3) non-traditional college-aged students were more favorably influenced by course accessibility than traditional aged students; and (4) first-time students did not differ substantially from students with prior experience in terms of influences on enrollment decisions.(LAL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Northern Essex Community College NY
Note: Paper presented at the Annual Conference of the North East Association for Institutional Research (11th, Albany, NY, October 11-13, 1984).