To describe the development of an experiential learning program for mass communication students, this report presents the results of a year-long experiment designed to help students gain in professionalism by both managing a cable channel and producing programs for it. The first section of the report describes the experiment, which was the result of a proposal calling for a graduate cable management seminar with a budget to develop pilot programs and a management structure for an exclusive university cable channel. The second section describes the development of learning objectives through student participation in the design of the management structure and pilot programs, while the third section illustrates the necessity of prefield orientation for independent study students regarding production deadlines and weekly evaluative reports. The fourth section lists suggested evaluative procedures, including self-evaluation, journals, videotapes and photos, and written or oral reports. The fifth section delineates the importance of the faculty advisor, and the role of the on-site supervisor is considered in the sixth section. The final section offers recommendations, which include involving as many mass communication staff members as possible, hiring a full-time instructor/program coordinator, having a graduate student executive producer, describing specific tasks to be accomplished before the term, and developing a master calender of tasks to be finished during the term. (CRH)