ERIC Number: ED247577
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
A First Step toward a Search for Meaning in the Reliance--Political Interest Typology.
Pettey, Gary R.
Approximately 823 people were interviewed in a study that sought to determine (1) whether newspaper reliant and television reliant people think about political information in the same manner, and (2) what inferences can be drawn from the viewing of cognitive structures if one assumes a causal ordering from cognitive structure--level of differentiation to the media attended. Political information in the form of national and international political issues were scaled multidimensionally among four political interest/media reliant groups. Each respondent was asked how related two issues were by assigning to each dyad a score from 0-100. Multidimensional scaling and cluster analysis of the data showed that newspaper reliance, whether of higher or lower interest, was associated with a more developed understanding of political information. It also provided evidence that only when television reliance is combined with lower levels of political interest is there a demonstrable difference in the cognitive space allocated to at least some political issues. The findings suggested that reliance, across levels of political interest, has meaning. Further, that television does not necessarily impede the ability to access and use political information. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).