ERIC Number: ED247451
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Marketing the Job Training Partnership Act.
Markowicz, Arlene, Ed.; And Others
NAB Clearinghouse Quarterly, v1 n2 Sum 1984
This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations materials produced, progress, problems, hints for success, products, and a contact person with address and telephone number. The programs described used a variety of approaches to reach employers in their local areas and alert them to the benefits of the JTPA, along with efforts to increase employer participation in job training and placement programs. The quarterly also contains an overview that explains the basis for marketing the JTPA, an annotated bibliography and selected reviews, and background materials (a technical report on employment-generating activities under the JTPA and "WorkAmerica" reprints). (KC)
Descriptors: Adults, Advertising, Attitude Change, Demonstration Programs, Disadvantaged, Employer Attitudes, Employment Programs, Federal Legislation, Federal Programs, Job Training, Marketing, Postsecondary Education, Program Development, Program Effectiveness, Program Implementation, Public Relations, Young Adults
National Alliance of Business, 1015 15th Street, NW, Washington, DC 20005 ($12.50).
Publication Type: Collected Works - Serials; Opinion Papers; Reports - Descriptive
Education Level: N/A
Sponsor: Employment and Training Administration (DOL), Washington, DC.
Authoring Institution: National Alliance of Business, Inc., Washington, DC.
Identifiers: Job Training Partnership Act 1982; Private Industry Councils