ERIC Number: ED247393
Record Type: RIE
Publication Date: 1984-Jun
Reference Count: 0
Agricultural Business Sales and Marketing. Instructor's Guide. Volume 16, Number 1.
Stewart, Bob R.; And Others
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship, advertising, business procedures and records, personal growth and management, and microcomputers in agribusiness. For each unit, objectives, competencies to be developed, motivational techniques or interest approaches, references and materials, and evaluation techniques are suggested. Lessons consist of study questions, teaching procedures, discussion questions with answers, suggested activities, evaluation tests with answers, and handouts. A competency profile is provided for convenient recordkeeping. (KC)
Descriptors: Advertising, Agribusiness, Agricultural Education, Business Administration, Business Communication, Business Correspondence, Classroom Techniques, Communication Skills, Competence, Competency Based Education, Computer Oriented Programs, Course Content, Educational Resources, Evaluation Methods, High Schools, Human Relations, Individual Development, Instructional Materials, Learning Modules, Marketing, Merchandising, Microcomputers, Recordkeeping, Salesmanship, Self Actualization, State Curriculum Guides, Student Evaluation, Teaching Methods, Units of Study, Verbal Communication, Vocational Education
Instructional Materials Laboratory, 10 Industrial Education Bldg., University of Missouri-Columbia, Columbia, MO 65211 (Catalog No. AG-51-I).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Career and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.; Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.