ERIC Number: ED247043
Record Type: RIE
Publication Date: 1983-Nov
Reference Count: 0
Vivir O Morir? The Effects of Radio on Health Education for Hispanics.
Ramirez, Amelie G.; And Others
Because of the higher-than-average risk of hypertension, obesity, and diabetes among Hispanics, researchers selected these three health problems as the focus of a "radio novela" intended to increase the health knowledge and awareness of a Hispanic target audience and to stimulate their response to the problems. The replicable health communication program consisted of five 5-minute radio episodes, each discussing one risk factor and its symptoms, diagnosis, treatment, and prevention. The episodes centered around a young doctor whose mission was to help his community learn to prevent the three health risks. The final episode urged participation in a subsequent health fair. The episodes were broadcast twice a day over five days on a popular Spanish radio station in Richmond/Rosenberg, Texas. Pre- and post-tests with groups of adult Hispanic females and follow-up conversations with health fair participants indicated that most listeners were more concerned with obesity than with hypertension or diabetes, but that listener concern with all three problems rose as a result of the programs. Also, listeners' knowledge rose significantly in some areas but not regarding symptoms. Among listeners, 39% took action regarding their health. Listeners were more likely to attend the health fair. Researchers concluded that radio messages can be an effective health education strategy. (SB)
Descriptors: Behavior Change, Cardiovascular System, Diabetes, Females, Health Education, Hispanic Americans, Hypertension, Information Dissemination, Mass Media Effects, Media Research, Obesity, Program Development, Program Effectiveness, Program Implementation, Programing (Broadcast), Public Health, Radio, Spanish Speaking
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: National Heart and Lung Inst. (DHHS/NIH), Bethesda, MD.
Authoring Institution: Baylor Coll. of Medicine, Houston, TX.
Note: Paper Presented at the Annual Meeting of the American Public Health Association (111th, Dallas, TX, November 13-17, 1983).