Proceedings of the 1983 conference of the North East Association for Institutional Research are presented. The contribution of institutional research to university decision making and the topics of student outcomes assessment, retention/attrition studies, marketing/market research, departmental studies, computer and technological applications, and financial concerns are addressed in 27 papers. Papers and titles include the following: "The Role of Research in Marketing" (Susan Juba, G. Jeremiah Ryan); "Predicting the Likelihood of Matriculation for College Applicants" (Ronald F. Perry, David L. Rumpf); "A Comprehensive Approach to Outcomes Studies" (Bayard O. Baylis); "The Second Time Around: A Study of Recipients of Second Baccalaureates" (Diane Lampe, Marilynn Draxl, Edward Roke); "College Student Retention: Measurement of the Relative Importance of Causal Factors" (Norman D. Aitken); "The Effects of Information Processing on Information Usage" (Jane Grosset); "The Impact of Leadership on the Planning Process" (Janyce J. Napora); "Cost-Benefit Analysis For Academic Departments Using a Microcomputer" (S. Marie Genevieve Love, Colleen M. Fennell); "The Impact of Market Forces on Institutional Decision Making in a Time of Turbulence for Higher Education" (Donald G. Hester). (SW)