ERIC Number: ED245268
Record Type: RIE
Publication Date: 1984-Aug-6
Reference Count: 0
The Relationship of Public Relations and Board-Level Boundary-Spanning Roles to Corporate Social Responsibility.
Ferguson, Mary Ann; And Others
The annual reports of 197 publicly held American corporations were analyzed to determine the relationship of corporate social responsibility activities to boundary-spanning activities (attempts to relate the firm to the outside world). Data gathered included (1) the number of directors from inside and outside a corporation, (2) the number of non-business directors on the board, (3) total number of officers and the number of public relations/public affairs officers on the board, (4) the number of "socially responsible" activities in which the firm reported it was involved, and (5) the existence of board-level social responsibility committees. Controlling for the size of the corporation, analyses showed that both the ratio of public relations/public affairs officers to total officers and the ratio of non-business directors to total directors had statistically significant positive correlations with the range of social responsibility activities of a corporation. No significant relationship was found between range of social responsibility activities and either existence of a board-level social responsibility committee or ratio of outside directors to total directors. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Boundary Spanning
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).