ERIC Number: ED245266
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Selective Exposure to Horror: An Analysis of the Audience for Frightening Films.
Tamborini, Ron; Stiff, James
A survey of 155 midwestern movie viewers was conducted to determine the factors of the selective exposure and appeal of horror films. Audience members leaving the theatre after viewing "Halloween II" were interviewed using a questionnaire that contained measures of specific reasons for liking horror films as well as measures of several individual difference variables. Path analysis of the results revealed a model indicating two important factors in the appeal of horror films: the audience's desire to (1) see the destruction often found in these films, and (2) experience the satisfying resolutions they usually provide. Age was also an important predictor, with younger viewers enjoying horror films more than older viewers. The data failed to support the notion that "sensation seeking" was a strong determinant of horror's appeal. (Author/HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response; Horror Films
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).