ERIC Number: ED245257
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Dramatic Television and Agenda Setting: The Case of "The Day After."
Miller, M. Mark; Quarles, Jan P.
A study investigated the effects of viewing the made-for-television film "The Day After" on the perceived prominence of issues surrounding nuclear war and disarmament on the public agenda. Telephone interviews were conducted with 92 adults in Knoxville, Tennessee, prior to the broadcast of the program and 232 after the broadcast (including both viewers and non-viewers of the program). Subjects were first asked whether they intended to watch the film, and then to compare their concern for nuclear war with four other major issues--inflation, unemployment, United States military involvement in other countries, and crime. In addition, they were asked whether they had discussed nuclear war or disarmament in the past few weeks and to indicate their attitudes toward the likelihood of war, the nuclear freeze, placing missiles in Europe, and demonstrations in support of a freeze on nuclear weapons. Results indicated that viewing the film was (1) causally related to nomination of nuclear issues as a primary concern, (2) unrelated to the importance assigned to nuclear war in comparison with other issues, and (3) related, via selective exposure, to the discussion of nuclear issues. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Agenda Setting; Audience Response; Day After (The)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).