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ERIC Number: ED245234
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Images: A Question of Readership.
Wolf, Rita; Grotta, Gerald L.
To determine what general aspects of photographs appeal to readers--as opposed to subject matter categories that might or might not be tied to events--95 college students reported their readership of three alternate front pages of the daily student newspaper. Specifically, the study examined whether readers were more likely to read stories accompanied by photographs meeting the criteria of animation, relevant context, and depth of meaning, and whether they were more likely to recall facts from stories accompanied by photographs meeting these criteria. Each front page featured a large photograph. One was an action shot, judged by a panel of photojournalists as having at least one of the qualities being studied. One photo, a portrait, was judged as having none of the qualities, while a third photograph was an art photo not related to the story. The results support findings that large photographs increase readership and the recall of facts from stories they accompany. However, the criteria selected did not appear to be valid measures of what attracts readers to a story and encourages them to read it carefully enough to remember what it says. (Copies of front pages used in the study are appended.) (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).