ERIC Number: ED244273
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
PR Internships: A View from Both Sides of the Fence.
Gwin, Louis M., Jr.
There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent interns. Internships also provide students with future employment opportunities through contacts made during the internship, further heightening competition among students for internships. This has required teachers to become more inventive in developing internship opportunities for students. Interns can make a meaningful contribution to an organization's public relations effort if work is properly supervised and directed. Such direction should come principally from the organization using the intern and not from the intern's academic advisor. (Author/HOD)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).