ERIC Number: ED243436
Record Type: RIE
Publication Date: 1984-Jan
Reference Count: 0
The Impact of Television Literacy: An Investigation of Narrative and Television Comprehension.
Robinson, Rhonda S.
Turner's (1980) visual literacy test for high school students and adults was adapted for use with eighth grade students. The new version was limited to questions dealing with motion media, and a half-hour "M.A.S.H." narrative television program was chosen for the focus on television production techniques and the narrative elements of the program. Revisions in language level were made and the instrument was pilot tested with five classes of eighth grade students using a presentation-quiz discussion format. In general, Turner's 1980 instrument questions were much too long and difficult for most of the students, and questions developed by the researcher were initially too open ended. The instrument was further refined utilizing the teacher and researcher, visual literacy literature, and the pilot data. Information about utilizing a naturalistic approach to investigating visual literacy was generated from the project, and the possibilities for further research were explored and extended. Appendices include the visual literacy test in both its preliminary and secondary versions. Thirteen references are listed. (LMM)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Visual Literacy Test (Turner)
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (Dallas, TX, January 20-24, 1984). For proceedings, see IR 011 020.