ERIC Number: ED243431
Record Type: RIE
Publication Date: 1984-Jan
Reference Count: 0
Naturalistic Inquiry: An Example Used in Photographic Research.
McIsaac, Marina Stock
This study was designed as the first in a series of inquiries to investigate the use of multidimensional scaling techniques for observing and measuring underlying dimensions commonly perceived by viewers. Following a preliminary study to select photographs, 15 university students aged 19 to 45 were presented with stimuli consisting of 34 colored photographs which illustrated a variety of concepts. Sorting these stimuli into perceptually relevant groups was used as a primary method for recording judgments. Stimuli were presented randomly across pairs and subjects. Three types of data were collected: (1) similarity judgments between pairs of pictures; (2) interview information, including subjects' verbal descriptions of picture groups; and (3) demographic information about subjects. Results suggest that pictures are grouped by viewers according to commonly perceived inherent dimensions within the photograph. Three dimensional aspects--life, nature, and culture--appeared to contain primary visual meaning for subjects, suggesting the existence of a universality of meaning systems in visuals. Fourteen references are listed. (LMM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Stimulus Characteristics
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (Dallas, TX, January 20-24, 1984). For proceedings, see IR 011 020.