The contribution of high school guidance counselors during the information and inquiry stages of students' selection of a college was assessed. A statewide population survey of all high school counselors in New York yielded 660 usable responses (20 percent). Attention is focused on quality estimations of four criteria for 15 institutions. Quality assessments of faculty, programs, students, and selectivity were made for each of the 15 institutions. Regional and statewide comparisons were developed to allow monitoring changes in particular geographic areas of interest. From the survey data, a current image or college profile was developed to serve as a comparative baseline in successive years as the State University of New York College at Brockport attempts to increase standards and to improve the quality of its entering classes. Based on the findings, it was concluded that Brockport needs to improve its image among its clientele. College admission counselors can effectively enlist the assistance of high school guidance counselors to further its goal. (SW)