Attitudes toward Clemson University of qualified black and white students were compared. A "qualified" student is defined as an eleventh grader in the public schools of South Carolina's Third Congressional District who has scored at least 78 on the Preliminary Scholastic Aptitude Test. The objective was to identify differences in contemporary black/white images of a public, desegregated institution in order to promote student recruitment and to increase applications from qualified black students. Usable questionnaire responses were obtained from 891 students. Information is presented on the attitudes of black students and white high school students concerning the university's fields of study, the school's academic standards, their need for financial aid, whether the university is interested in black students and the university's treatment of black and white students, possible membership in a sorority, the university's treatment of black faculty members and staff, students' plans to attend postsecondary education, and consultation of students with parents and school counselors about college attendance. Demographic information on the students and their families is included. A literature review and study questionnaire are included. (SW)