ERIC Number: ED239333
Record Type: RIE
Publication Date: 1983-Nov
Reference Count: 0
Accessing Organizational Culture: An Interpretive Approach.
Glaser, Susan R.
Triangulation, the combination of methodologies in the study of the same phenomenon, can be used to address a number of concerns arising in organizational communication research. This approach was used in a study of organizational culture by employing qualitative interview research to help interpret or place in context the results of statistical analyses. As a first step in the study, a questionnaire was developed from data gathered in interviews with 15 employees representing a diagonal cross-section of an organization. The resulting questionnaire addressed five major areas of organizational culture: (1) climate, (2) involvement, (3) communication, (4) meetings, and (5) supervision. The questionnaire was then administered to all 267 members of the organization and analyzed by department and organizational level. Next, interviews were held with 45 employees representing every department and level. Analyses of data revealed significant differences between employees of different organizational levels and departments on each of the dimensions of organizational culture. The nature of the information accessed by each of the two methodologies clearly diverged, with questionnaire data revealing attitudes, and interviews showing why an attitude was held and how respondents made sense of what they believed to be true. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (69th, Washington, DC, November 10-13, 1983).