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ERIC Number: ED239314
Record Type: RIE
Publication Date: 1982
Pages: 28
Abstractor: N/A
Reference Count: 0
Political Agenda, The Individual and Congruency.
Bowes, John E.; Zandpour, Freidoun
To examine the congruency between voters' personal agendas and the perceived agendas of candidates, 160 college students interviewed repeatedly during the 1980 presidential campaign were asked to rate both the importance they assigned and the importance they felt each candidate assigned to eight major campaign issues. The influence of the election news, the televised debates, and the perceived credibility of candidates' statements and advertisements on the agenda effect were considered. Absolute differences between subjects' rating of issue importance and their perceptions of candidates' rating of issue importance were summed and averaged for each candidate across the eight issue scales. After the data from subjects who had participated in only one of the three or four surveys were removed, agenda congruency measures for the second and third studies were used to index relative agenda effect. The results showed an overall increase in agenda congruency as election day approached, especially between subjects and the candidates they preferred, and a loss of congruency following the election. Subjects tended to perceive candidates' agendas as moving toward their own agendas rather than the reverse. Further research is needed on the impact of the agenda effect on political campaigns. (Extensive tables are included.) (MM)
Publication Type: Reports - Research
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Agendas; Political Campaigns; Political Candidates; Political Communication