ERIC Number: ED239123
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Marketing to Business and Industry: The Houston Community College System Plan.
Boatright, Joyce; Crowley, Jacquelin
The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives related to HCCS professional development seminars: (1) identify major companies which would be potential users; (2) determine the image of HCCS as a provider; (3) identify specific seminars which have the greatest potential; (4) identify ways to communicate their availability and benefits; and (5) provide a planning framework for future programs. Data from the survey led to a number of conclusions regarding the feasibility of the program and resulted in recommendations on which companies should be targeted; how the promotion should be carried out; and what the pricing policies should be. Future plans involve continuous evaluation of the process and expansion of the number of seminars. The Professional Training and Development Seminars are a valid way to approach new learning opportunities for the adult business community. (DC)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers: PF Project
Note: Paper presented at the National Adult Education Conference (Philadelphia, PA, November 30-December 3, 1983).