ERIC Number: ED238816
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Inside Television. Instructor's Guide [and] Student Materials. Business Issues in the Classroom. Revised.
Maxey, Phyllis F.
One of a series of units introducing secondary school students to business issues, this packet focuses on the television industry and its social and political influence. A teacher's guide and student materials are provided in two separate sections. Following an overview of objectives and activities, the teacher's guide outlines five daily lessons. Additional materials provided in this section are tips for extending the unit beyond five class periods, answer keys, background readings, student quizzes and handouts, and suggestions for using business people as classroom resources. The student materials section contains four classroom activities which recreate various aspects of the television broadcasting business. Following a reading on the industry, students simulate program network decisions. Analysis of a ratings sheet introduces students to the role of audience appeal in television programming. In a culminating simulation, lasting approximately five class periods, students take the roles of network executives, lobbyists for public interest groups, business people from independent production companies, and advertisers involved in the selection of a new television program. (LP)
Descriptors: Advertising, Business, Commercial Television, Instructional Materials, Learning Activities, Lobbying, Political Influences, Programing (Broadcast), Secondary Education, Simulation, Social Influences, Television Viewing, Units of Study
Constitutional Rights Foundation, 1510 Cotner Ave., Los Angeles, CA 90025 ($4.95).
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Students; Practitioners
Authoring Institution: Constitutional Rights Foundation, Los Angeles, CA.
Identifiers: Business and Society
Note: For related documents, see SO 015 366-381.