ERIC Number: ED238810
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Advertising and Free Speech. Instructor's Guide [and] Student Materials. Business Issues in the Classroom. Revised.
Maxey, Phyllis F.
One of a series of high school level units on business issues, this packet introduces students to a new type of business advertising, "issue ads." This non-product advertising allows a corporation or business organization to express its viewpoint directly to the public. Because this is a complex issue, the unit is recommended for students with some background in business study. A teacher's guide and student materials are provided in two separate sections. Following an overview of activities and objectives, the teacher's guide outlines four daily lessons. Also included in this section are answer keys, suggestions for follow-up activities, background readings, and recommendations for using business professionals as classroom resources. The student materials examine specific issue ads on government regulation, energy, and inflation and the arguments for and against this type of corporate free speech through four learning activities. These activities range from an analytical reading to a legal case study and a research project in which students record issue ads they see and conduct a public opinion survey on the ads. (LP)
Descriptors: Advertising, Business, Case Studies, Economics Education, Freedom of Speech, Instructional Materials, Learning Activities, Secondary Education, Units of Study
Constitutional Rights Foundation, 1510 Cotner Ave., Los Angeles, CA 90025 ($4.95).
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Students; Practitioners
Authoring Institution: Constitutional Rights Foundation, Los Angeles, CA.
Identifiers: Business and Society
Note: For related documents, see SO 015 366-381.