ERIC Number: ED238074
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1983 (Vol. 44 Nos. 1 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between television exposure and physical activity among sixth grade children; (4) using questions to facilitate learning in children's educational television; (5) television camera movement as a source of perceptual information; (6) cable television programing; (7) determinants of advertising content; (8) the implications of cognitive learning theory for learning from television news; (9) language, media, and world view; (10) the rise and development of commercial audience research and measurement in American broadcasting; (11) small market radio broadcasting; (12) the role of content and scheduling in patterns of program audience duplication; (13) qualitative and quantitative televiewing patterns of high and low achieving public school students; (14) the New Information and Communication Order; (15) television for cultural affirmation; (16) the rating industry; (17) the effects of positive, negative, and mixed message themes in a religious media campaign; and (18) the impact of embeds in advertisements on consumer recall. (MM)
Descriptors: Annotated Bibliographies, Cable Television, Child Development, Cognitive Processes, Commercial Television, Doctoral Dissertations, Elementary Secondary Education, Females, Mass Media, Mass Media Effects, Media Research, Periodicals, Production Techniques, Programing (Broadcast), Public Television, Radio, Religious Organizations, Telecommunications, Television Commercials, Television Viewing
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Note: Pages may be marginally legible.