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ERIC Number: ED238074
Record Type: RIE
Publication Date: 1983
Pages: 14
Abstractor: N/A
Reference Count: 0
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1983 (Vol. 44 Nos. 1 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between television exposure and physical activity among sixth grade children; (4) using questions to facilitate learning in children's educational television; (5) television camera movement as a source of perceptual information; (6) cable television programing; (7) determinants of advertising content; (8) the implications of cognitive learning theory for learning from television news; (9) language, media, and world view; (10) the rise and development of commercial audience research and measurement in American broadcasting; (11) small market radio broadcasting; (12) the role of content and scheduling in patterns of program audience duplication; (13) qualitative and quantitative televiewing patterns of high and low achieving public school students; (14) the New Information and Communication Order; (15) television for cultural affirmation; (16) the rating industry; (17) the effects of positive, negative, and mixed message themes in a religious media campaign; and (18) the impact of embeds in advertisements on consumer recall. (MM)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Identifiers: N/A
Note: Pages may be marginally legible.