ERIC Number: ED238057
Record Type: RIE
Publication Date: 1983-Nov-11
Reference Count: 0
The Executive Woman: Rhetorical Visions in "Management Review," 1951-1981.
To examine the attitudes of management literature toward female managers, 27 articles published in "Management Review" between 1951 and 1981 were subjected to both content analysis and fantasy theme analysis with attention to dramatistic plot elements. Used to identify and categorize prominent themes, content analysis revealed three major clusters of topics: the statistical presence of women managers, special problems they face, and their perceived masculinity or femininity. Qualitative analysis showed that the earliest articles presented the exposition of characters, setting, motives, and conflict involved in women's bids for management positions. The next series of articles comprised the discovery section, showing that women had business strengths as well as liabilities. Articles suggesting a reversal of expectations for women's success in management followed. The point of attack, initiating the process of change, could be seen in articles following the passage of the Civil Rights Act of 1964. The climax, which was found in two articles published in 1978 and 1980 that suggested that modern corporations needed managers blending male and female qualities, was followed by a crisis in an article that asked if management would open its doors to new talent. The remaining articles presented the beginning of the denouement with some suggestions of what corporations were already doing to bring women into the corporate enclave. (Appended are a list of the articles used and data from the content analysis.) (MM)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: Researchers; Community
Authoring Institution: N/A
Identifiers: Dramatistic Criticism; Management Review (Journal)
Note: Paper presented at the Annual Meeting of the Speech Communication Association (69th, Washington, DC, November 10-13, 1983).