ERIC Number: ED238035
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
Intercultural Relevance and Technological Transfer: A Communicative Competence Approach.
Pilotta, Joseph J.; Widman, Tim
From the standpoint of intercultural communication, the most serious problem connected with the intercultural transfer of technology is not the fact of technology's continuing expansion, but rather the way in which technology is understood and transmitted to recipient cultures. In its present form, the intercultural transfer of technology implies a model of communication that is descriptively linear and patently asymmetric on the dimension of social influence. A model constructed upon the concepts of convergence and dialogue offers an exciting and competitive alternative to the one grounded in linear causation and target effects. Such a model suggests that for successful communication, a common scheme of interpretation and orientation must be found, one shared by the deliverer of technology and its receiver. It requires the assessment of the relevance of the technology in light of the existing cultural standards of the recipient in order that the implementation of the technology might find a social and cultural space within the existing aspirations and discourse of the recipient society. The recipient nation should question the technology along culturally relevant dimensions of meaning and seek to articulate the range of possible variation with respect to both the potential for reinterpreting the technology and the potential for variation within the local culture. (HOD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Cultural Relevance
Note: Paper presented at the Annual Meeting of the International Communication Association (Dallas, TX, May 26-30, 1983).