This volume, the second in a two-volume guide designed to provide vocational educators in Massachusetts with some practical tools for planning and implementing student recruitment strategies in their local areas, offers step-by-step instructions for implementing specific recruitment strategies. The first chapter examines the benefits of holding conferences and workshops to familiarize the community with current needs in vocational education and also includes detailed guidelines for improving public speaking skills and planning presentations. Provided in the second section are model presentations, magazine articles, and awareness exercises used by vocational schools and designed for widespread use among schools throughout the country. The third chapter, consisting of guidelines to help vocational instructors plan creative mass media and publicity campaigns, includes lists of Massachusetts-based media organizations and minority language newspapers that are published in the state. Suggestions for making audiovisual productions and for using radio and television air time to publicize vocational education programs are set forth in the next two chapters. Concluding the guide are ideas for designing effective advertisements, brochures, billboards, and buscards. (MN)