ERIC Number: ED237661
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Reaching the Least Educated. 130 Local ABE Directors Tell How. Pennsylvania's Handbook on Recruitment.
Madeira, Eugene L.
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one technique for recruitment, explaining methods and giving examples of its successful use from the experiences of the ABE directors. The recruitment techniques are the following: the adult student as a recruiter; use of graduates of the program; television and radio spots and talk shows; community development organizations; local agency referrals, satellite classes, and advisory councils; paid recruiters; bulk mailings and brochures; student-written newspapers and adult student magazines; industry-based adult education; newspaper success stories and advertisements; open houses and special events; and comprehensive counseling centers. The final section of the guide provides the insight that the real key to successful recruitment is the caring cooperation of staff members. (KC)
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising, Advisory Committees, Agency Cooperation, Alumni, Case Studies, Community Development, Counseling Services, Extension Education, Guidelines, Industrial Training, Outcomes of Education, Program Development, Program Effectiveness, Public Relations, Publicity, Radio, Student Recruitment, Television
ELM Consultants, 1609 Buttercup Rd., Lancaster, PA 17602 ($5.00).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Sponsor: Pennsylvania State Dept. of Education, Harrisburg.
Authoring Institution: Lancaster-Lebanon Intermediate Unit 13, Lancaster, PA.; ELM Consultants, Lancaster, PA.