ERIC Number: ED237573
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
Trust, Solidarity and Target Valence: Some Problems with Our Validity Paradigm.
Hample, Dale; Dallinger, Judith M.
Wheeless' trust and solidarity scales are examined under conditions of positive and negative target person. Valence of stimulus is shown to have a strong influence on the performance of the scales. The problems on Wheeless' scales were not detected in the original validation studies because of the normal validation paradigm. That paradigm emphasizes generalizability and scale purity, and therefore tends to risk validity by pooling data across a wide variety of stimulus conditions. The weaknesses of these standard procedures are explained, and suggestions for reform are made. (Author/PN)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Individualized Trust Scale; Target Valence; Trust; Wheeless (L R)
Note: Paper presented at the Annual Meeting of the International Communication Association. (Dallas, TX, May 26-30, 1983).