ERIC Number: ED236749
Record Type: RIE
Publication Date: 1983-Sep
Reference Count: 0
Soaps, Sex, and College Women.
Greenberg, Bradley S.; Heeter, Carrie
To investigate the relationship between soap opera viewership and sexual and relational perceptions, telephone interviews were conducted with 209 female college students. Quota sampling was used to complete a ratio of two telephone interviews with soap opera viewers for every one with a nonviewer. For sampling purposes, a viewer was defined as someone who watched soap operas in the daytime at least occasionally. In addition to recording demographic information about the respondents, the interview instrument tapped perceptions of the salience of sexual activity, the frequency of premarital and extramarital sex, marital stability, pregnancy and complications, society's permissiveness, working women, and the realism of soap operas. Results showed that viewers and fans differed in the extent to which they used soap opera content to understand sexual and romantic relationships. Yet their perception of content utility did not influence their beliefs about real-world sexual activity and permissiveness. No significant patterns emerged either between their estimates of the extent of premarital sex, illegitimacy, extramarital sex, sexual permissiveness, and divorce or their own attitudes and behavior regarding sex and marriage. These results fail to establish whether individual sexual attitudes or values are influenced by soap portrayals. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Media Role; Soap Operas
Note: Paper presented at the Annual Meeting of the Speech Communication Association (Washington, DC, November 10-13, 1983).