ERIC Number: ED236719
Record Type: RIE
Publication Date: 1982
Reference Count: 0
Pictures, Spoken Word and Electronic Print: A Combination of Presentation Modes in Educational Television.
Hudson, Timothy J.
A study examined whether the addition of electronic print to the audiovisual medium of television would significantly improve the information recall of children viewing a television program. Subjects in the control group viewed a videotaped version of a fictional narrative, while students in the experimental group watched the same tape, with the addition of a printed narrative displayed on the monitor. Both groups completed a written recall test immediately following the viewing. Results showed that the addition of electronic print to the video presentation did not significantly increase the information recall of the children viewing it. The findings seem to contradict recent research in the area of modality combination showing that if two modalities are viewing it. Past research seems to indicate that any dual modality combination of pictures, sound and print communicates more effectively than the modalities singularly. But based on this study, all three together are not better than a dual combination. (Copies of the text of the electronic print narration and of the recall test used in the study are appended.) (FL)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers: Electronic Print; Print Awareness