An approach to generating enthusiasm for writing through a writing contest is described in this brief article. AUTHOR'S COMMENT (excerpt): Why would a librarian sponsor a writing contest for more than eleven hundred students in an elementary school? I wanted to provide a writing experience for my students that would be a positive one; I hoped to generate enthusiasm for writing. A contest seemed an appropriate vehicle for involving the entire student body while providing a purpose for writing. PROCEDURES (excerpt): I began with "The Red Balloon," a film wth no dialogue or narration. Students viewed the film and were allowed two weeks to complete entries that included poems, short stories, or essays expressing any themes or experiences of the film. Entries were judged on the qualities of appeal and originality. All participants received certificates on Honors Day at the end of the school year. Winners received ribbons on their certificates. The second year's contest was handled similarly. I chose "Clown," another film without dialogue or narration, as the stimulator. To assure the student's understanding of the film, especially the significance of the ending, I summarized the story before the viewing. The judging and reward system remained the same. (KC)