ERIC Number: ED236612
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
Measuring the Perceived Reality of Television: Perceived Plausibility, Perceived Superficiality and the Degree of Personal Utility.
Elliott, William R.; And Others
A tool was devised to measure the perceived reality of television, an important variable in understanding how television influences an individual's perception of social reality. This was accomplished by using a research plan that allowed university subjects to generate the measures used for tapping the "reality" of television content. University students from large introductory telecommunication and speech courses were given a questionnaire that asked them to evaluate the realism of each of 30 television programs, and to explain why they perceived particular programs as realistic and others as unrealistic. In addition they indicated which of five programs they thought most realistic and which least realistic. The data supported three new reality measures: (1) perceived plausibility--the extent to which a program is viewed as providing social and environmental images like those existing in the real world, (2) perceived superficiality--the extent to which a program is viewed as dealing with trivial matters in a repetitious manner, and (3) degree of personal utility--the extent to which the information contained in a program is seen as useful by the viewer. Each of the measures was proven realiable in tests of internal and temporal consistency. Validity was investigated by comparing the correlations between the three scales and an established reality measure, general perceived program reality. This produced support for the conclusion that the tests were concurrently valid. (Extensive tables of data are appended.) (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Perceived Reality
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).