This module, one in a series of competency-based administrator education learning packages, focuses on specific professional competencies needed by vocational education administrators. The competencies upon which these modules are based were identified and verified through research as being important to the success of local administrators of vocational education at the secondary or postsecondary levels. The materials are designed for use by administrators or prospective administrators working individually or in groups under the direction of a resource person. This module is designed to give vocational education administrators the background information and skills needed to select appropriate promotional activities and techniques, coordinate their development and implementation, and monitor and evaluate their success in achieving the goals and objectives established for the school's promotional program. This module contains an introduction and four sequential learning experiences. Overviews, which precede each learning experience, contain the objectives for each experience and a brief description of what the learning experience involves. Resources are suggested. The final learning experience requires the student/administrator to demonstrate an actual administrative situation in which the vocational education program can be promoted to the satisfaction of a resource person who is assessing competence in the situation. (KC)