ERIC Number: ED235747
Record Type: RIE
Publication Date: 1983-Oct-1
Reference Count: 0
The Structure of College Choice.
Zemsky, Robert; Oedel, Penney
The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins and current applications of the Market Segment Model are also described. Attention is directed to how students in each segment differ and what makes high school seniors choose institutions close/far away. From the institutional point of view, consideration is given to colleges' competition for local/national students and a possible structure to competitive relationships. Policy dimensions addressed concern the way that demographics and the economy combine to establish the college participation rate. Finally, public policy initiatives are suggested that may ameliorate the negative aspects of institutional competition. Appended data cover the following: socioeconomic attributes in the Middle States and the South; New England, Middle States, and Southern markets; a discussion of the stability of market segment distribution; information on score submission and matriculation for the Scholastic Aptitude Test. (Author/SW)
Descriptors: College Bound Students, College Choice, College Planning, Decision Making, Declining Enrollment, Economic Factors, Educational Demand, Enrollment Trends, High School Seniors, Higher Education, Marketing, Population Trends, Public Policy, School Demography, Student Recruitment
College Board Publications, Box 886, New York, NY 10101 ($10.25).
Publication Type: Reports - Evaluative
Education Level: N/A
Audience: Administrators; Policymakers; Practitioners
Authoring Institution: College Entrance Examination Board, New York, NY.; Ford Foundation, New York, NY.
Identifiers: Market Segmentation; United States (East); United States (Mid Atlantic); United States (Northeast); United States (Southeast)