ERIC Number: ED235533
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
Perceptions of Compliance-Gaining Situations: An Extended Analysis.
Hertzog, Robert L.; Bradac, James J.
To explore the impact of the environment on perceptions of compliance gaining situations, 97 university students were asked to recall and describe situations in which they had had to persuade someone to do something. Their descriptions of compliance gaining situations were then evaluated for similarity by three additional groups of students. The data, submitted to multidimensional scaling analysis, suggested that subject perceptions of these situations were influenced by five dimensions: (1) resistance to persuasion, (2) values/rules, (3) gender relevance/gender irrelevance, (4) dominance, and (5) long-term/short-term effects. (MM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Compliance (Behavior)
Note: Paper presented at the Annual Meeting of the International Communication Association (Dallas, TX, May 26-30, 1983).