ERIC Number: ED235491
Record Type: RIE
Publication Date: 1982-Dec
Reference Count: 0
Media Performance at the Inflection Point: Coverage of Racial Conflict in Milwaukee in 1967.
A content analysis of white-oriented and black-oriented Milwaukee, Wisconsin, newspaper coverage of that city's racial riots in 1967 was conducted to test the following hypotheses: (1) the general media would rely more on "authority" sources, while the specialized black media would rely more on "nonauthority" sources; (2) the general media would contain more factual information while the black media would contain more analytical information; (3) general media would more likely relate causes to individuals' behavior while the black media would relate causes to societal behavior; and (4) the general media would more likely relate cures to individuals' behavior while the black media would relate cures to societal behavior. The results supported all four hypotheses, indicating that racial conflict coverage differed among the black and generalized media in accordance with their reliance on different sources. Neither general nor specialized black media provided a balance of white and black perspectives approaching journalistic "objectivity." The results suggest that if black Milwaukeans were frustrated in communicating their reasons for the racial conflict and riot, and if white Milwaukeans were deceived as to the nature and extent of black discontent, then the media may have fostered dangerous discord. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Wisconsin (Milwaukee)
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983).