Health care providers have become increasingly interested in involving individuals in health promotion activities and programs. To investigate those variables which might predict an individual's interest in becoming involved in health promotion, 84 male and 125 female undergraduates were administered paper and pencil measures to assess their health knowledge, health attitudes, health values, health anxiety, health state, health locus of control orientation, and present involvement in health practices. Subjects indicated their degree of interest in becoming involved in health promotion and the amount of time and effort they would invest in such an endeavor. Correlational and multiple regression analyses revealed that none of the variables, either alone or in combination, were good predictors of intentions to become involved in health promotion. Present involvement was the best predictor, although it only accounted for about 10 percent of the variance. Females were significantly more interested in becoming involved and spending more time and effort than males, but the mean differences were small. The finding that personality characteristics do not meaningfully predict interest in health promotion is congruent with previous research. However, the sex differences were unexpected. This latter finding suggests that health materials, health programs, and health promotion may need to be differentially tailored for the sexes in college age populations. (Author)