ERIC Number: ED235214
Record Type: RIE
Publication Date: 1983-May
Reference Count: 0
The Effects of Positivity and Personalism of Attitude Scale Statements on Agreement Ratings.
Edwards, John; McCombie, Randy
The major purpose of the three studies reported here was to investigate possible differences in agreement/disagreement with attitude statements as a function of their type (with regard to positivity/negativity) and personalism. In the first study, 90 students completed scales on energy conservation and on having good study habits. Agreement varied considerably as a function of item type, but the rank order of agreement ratings was not consistent across the personalism factor. In the second study, 100 students completed scales on energy conservation and on regular exercise. Agreement varied considerably across item type, and the rank order of mean agreement was very consistent over the personalism factor. In the third study, 80 students completed scales on energy conservation and on regular exercise. The findings resembled those of the second study. When combined over the three studies, there is strong and consistent evidence that people give more extreme ratings to "negative" than to "positive" items. Item personalism had no consistent effect on agreement ratings. (BW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Personalism; Positive Wording
Note: Paper presented at the Annual Meeting of the Midwestern Psychological Association (Chicago, IL, May, 1983).