ERIC Number: ED234760
Record Type: RIE
Publication Date: 1979
Reference Count: 0
A Summary of Research on Potential Educational Markets for Videodisc Programming.
Nebraska Univ., Lincoln.
This project paper summarizes two previous market research reports, both Phase I task reports submitted to the Nebraska Educational Television Network: "Potential Educational Markets for Videodisc Programming" (January 1979) and "Potential Educational Markets for Videodisc Programming: Report on Three Focus Groups" (September 1979). The summary of the first report focuses on (1) expenditures for audiovisual media and video hardware and software; (2) software and hardware markets; (3) the projected growth of educational market segments and associated audiovisual expenditures; (4) adult education; (5) subject or course-related segments that can serve as an indicator of potential demand for specific types of videodisc programs; and (6) the implications of the findings for a public television licensee. The remainder of the document discusses results of the second report, in which three focus groups were conducted with the audiovisual media directors from secondary schools, college professors of business administration, and providers of computer assisted instruction, to discuss videodisc applications in education. Specific topics addressed include the how and why of focus groups, current uses of audiovisual media, barriers to the use of audiovisual media, and reactions to videodisc technology. Recommendations are included. (LMM)
Publication Type: Opinion Papers; Reports - Descriptive
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Nebraska Univ., Lincoln.
Identifiers: Market Research