ERIC Number: ED234390
Record Type: RIE
Publication Date: 1983-Aug
Reference Count: 0
Media Relations and the Content of Business News.
Cox, Mark S.
A study was conducted to determine the extent to which content of business-related news stories was related (1) to the performance of the officials responsible for media relations, and (2) to the quality of the relationship between reporters and company officials. Eighty-nine stories pertaining to six businesses were selected from four newspapers and sent to the reporters and company officials responsible for each, along with a questionnaire. Company officials were asked questions concerning the accuracy and fairness of the stories, and both officials and reporters were asked questions concerning media relations. Results indicated that the perceptions of reporters and business officials concerning the source, message, and behavior of the source may be related to the ultimate content of news stories. The findings suggest that accuracy and fairness in a story cannot be viewed as the result of a reporter's work alone. Corporate officials must work for good coverage by developing their media relations skills and by striving to reconcile differing views, values, and perceptions between themselves and reporters. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Business News; Media Relations
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (66th, Corvallis, OR, August 6-9, 1983). Funded by International Association of Business Communicators, San Diego Chapter; and San Diego State University Foundation for Public Relations Research Endowment Fund.