ERIC Number: ED234219
Record Type: RIE
Publication Date: 1983-Mar-31
Reference Count: 0
Curriculum Development for the Tourism Option of the Hospitality, Restaurant Management Program. Final Report.
A project was undertaken to develop classroom materials for a tourism program that would integrate work experience and classroom instruction. After reviewing available literature, conferring with other educators, and conducting a series of interviews with persons employed in the hospitality industry, the researcher developed a set of instructional materials that focused on the sales and marketing skills required for jobs in the tourism industry. These project-developed materials included competency lists, an overview of the lodging industry, 10 job descriptions, material on career progression, a step-by-step description of travel agent responsibilities with a client, training guides, a learning contract form, and an outline of a course on hospitality sales and marketing. After these materials were developed, they were presented in an internship class and evaluated to determine their effectiveness. (The classroom materials mentioned above are appended to this report together with sample learning contracts and employer rating forms.) (MN)
Descriptors: Behavioral Objectives, Career Education, Competence, Curriculum Development, Guidelines, Hospitality Occupations, Instructional Materials, Job Skills, Learning Activities, Marketing, Material Development, Occupational Information, Records (Forms), Salesmanship, Secondary Education, Service Workers, Tourism, Trade and Industrial Education, Work Experience
Publication Type: Reports - Research; Dissertations/Theses - Practicum Papers
Education Level: N/A
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Career and Adult Education.
Authoring Institution: Saint Louis Community Coll. at Forest Park, MO.
Note: Attachment D, Section 2 (Student Learning Contracts and Evaluations) removed to preserve confidentiality. Parts of the document will not reproduce clearly.